Wilson Binkley Advertising and Marketing
Market Research

Before you can reach for the sky, you got to have your feet on the ground. Wilson Binkley helps you lay the groundwork for a successful campaign by conducting market research specific for your needs.
Syndicated Research/Media Data
Nielsen Viewers in Profile Reports-TV ratings by market and demographics
Nielsen Cable Reports-Cable TV ratings by market and demographics
Arbitron-Radio ratings by market and demographics
Standard Rate and Data Service (SRDS)-Rates and data for all major print and broadcast media, out-of-home, business-to-business, international media, etc.
Simmons Market Research Bureau (SMRB)- Media and marketing research of syndicated data on audience size, composition and turnover for print, and also broad measures of broadcast exposure.
Scarborough-Demographic, lifestyle and qualitative media-usage data
Media Market Guide-Average costs by market and demographics for TV, cable, radio, magazine, newspaper and outdoor.
Whether primary research or secondary, having solid information to base your media and creative campaign on improves the effectiveness of your advertising budget!


Market Research

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Public Relations

Is the sky falling? Do you need to get your story out to the public, or need help in working with the press? Wilson Binkley is adept at handling public relations, with extensive experience from the local and regional level all the way up to the state and international level. Learn More.

Media Buying

Media costs are going skyrocketing, and it can be hard to judge if your media dollars are being spent as effectively as possible. Don’t let your ad get lost in the clutter! Wilson-Binkley utilizes reliable, objective research to ensure your message reaches its target.  Learn More.

Market Research

Before you can reach for the sky, you got to have your feet on the ground. Wilson Binkley helps you lay the groundwork for a successful campaign by conducting market research specific for your needs. Learn More.

Direct Mail

Why accept limits in your advertising plan? Direct mail is handled in-house at Wilson Binkley, which gives you an incredible amount of flexibility and control. From compiling a hyper-targeted mailing list based on specific criteria to bulk mailing entire zip codes, your direct mail will be delivered. Learn More.

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