Before you can reach for the sky, you got to have your feet on the ground. Wilson Binkley helps you lay the groundwork for a successful campaign by conducting market research specific for your needs.
Syndicated Research/Media Data
Nielsen Viewers in Profile Reports-TV ratings by market and demographics
Nielsen Cable Reports-Cable TV ratings by market and demographics
Arbitron-Radio ratings by market and demographics
Standard Rate and Data Service (SRDS)-Rates and data for all major print and broadcast media, out-of-home, business-to-business, international media, etc.
Simmons Market Research Bureau (SMRB)- Media and marketing research of syndicated data on audience size, composition and turnover for print, and also broad measures of broadcast exposure.
Scarborough-Demographic, lifestyle and qualitative media-usage data
Media Market Guide-Average costs by market and demographics for TV, cable, radio, magazine, newspaper and outdoor.
Whether primary research or secondary, having solid information to base your media and creative campaign on improves the effectiveness of your advertising budget!
Contact us today to learn more.