Media costs are skyrocketing, and it can be hard to know if your media dollars are being spent as effectively as possible. Wilson Binkley has a thorough understanding of the principles of effective media planning and buying, and the experience needed to develop results-oriented media campaigns targeted to your customer or audience! Wilson Binkley is equipped with the latest in media planning and buying software and has access to a wide array of syndicated media data. Knowledge of the markets, programming, inventory, competitive CPP for specific demographics, day parts and quarters allows Wilson Binkley to fine-tune negotiations for specific programs/day parts that perform best against the target demographic.
Wilson Binkley audits all media invoices and performs post-buy analyses for all buys. Performance reports based on client-approved criteria (demographics, day parts, reach/frequency, gross ratings points, CPPs, rating periods, markets, etc) are generated ensuring you accurate results.
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