Today’s media environment is increasingly technical, saturated, and fractured. A recent study by Red Crow Marketing estimated that the average person is exposed to anywhere between 4,000 and 10,000 ads every single day. With so much advertising clutter out there, how do you know if your ad is even being noticed?

Wilson Binkley knows. We are a data-driven media agency, fanatically researching and negotiating media plans that deliver the right audience at the right efficiencies. Our agency subscribes to third-party ratings research to identify the strongest media partners for each campaign. 

Media negotiation is another service of the media department. The media director works to get the lowest possible cost on an ad buy, using the agency’s overall media purchasing power to leverage individual client buys. Matching spots and other forms of value-added media will be factored into the negotiations. Invoices will be audited for delivery and performance and, when discrepancies are found, make-goods or credit will be negotiated on the client’s behalf.

Finally, monthly reports are generated for client review that prove the campaign’s results in industry-standard units of measurement.