As the region’s newest medical facility, Three Crosses Regional Hospital needed to establish widespread awareness and branding quickly. Wilson Binkley worked with the hospital’s management team to develop comprehensive branding standards and marketing strategies to introduce a wide range of medical services and recognized local physicians to the community. As Three Crosses has added and expanded medical services, Wilson Binkley provides creative and media strategies to promote specific campaigns. Positioning Three Crosses as a community hospital quickly generated an image of accessibility and professional care in a very competitive market.